First, I'd like to say that I am happy to have joined this
forum a short time ago. Although I have never posted, I have
found the posts enjoyable, amusing and informative.
I wanted to post my take on a perplexing issue for some
owners of home based businesses, as well as for those that
are faced with the reality that corporate security is a myth,
and that the only real security is having your own business
to supplement or entirely replace an income.
You are going to hear; now more than ever, all types of claims
about the best ways for make money online, or why one business
should be chosen over another. The unfortunate fact however,
is that a lot of the claims is no more than smoke and mirrors,
and the sales pitches are designed to separate you from your
hard earned cash. There’s no free lunch … any successful business
requires a bit of effort.
A Home Based Business In Today's Economy.
You will find that there are greater opportunities now more than
ever before. In addition, if you do not get into a home based
business to reap some of the profits that are out there, you are
cheating yourself and being swayed by a media that is designed
for an audience hungry for the negative. The key is analyzing
the business based on what’s really going on around us.
Selecting Your Home Based Business
If you are looking for a home based business, keep this in mind …
The people that are generating the REAL money online, are those
people that provide the "tools" that help others find their way on
the Internet. Let me explain what I mean....
During the Gold Rush Days way back when, you would assume
that the wealth was made by the people that struck it rich mining
for gold ...and yes, you'd be right in a very few cases. But
without question, the people that generated the most consistent
income, the most sustainable wealth, were the people that supplied
Fast forward to today. On the Internet, the consistent wealth is
being generated by the Google's, The Yahoo's, The PayPal's The
Godaddy's, etc.,etc.... the providers of the tools. And let there
be no doubt …much smaller home based businesses that follow this
lead, are earning as much money online as their goals allow.
Following the model of the companies I listed above, and hundreds
of other much smaller service businesses, failures are very rare.
Why? Because these businesses provide a "Must-Have" service that
virtually every other business in every industry needs if they want
to play the Internet game, or even have a chance to succeed online.
When times are good, these services are in high demand ...and
when times are bad, these services are in GREATER demand.
All of this means is that the home business owners that are
on the right side of Internet service industry, are making
more money today, than ever.
Internet service businesses are generating profits from established
companies that are aggressively trying to maintain and increase
revenue, as well as from new business seekers that are aggressively
trying to replace actual or pending losses in revenue.
These businesses are relatively easy to start and maintain, generate
money very quickly, and if you really have the desire, they can
exceed virtually any 9 to 5 income in a reasonably short period.
Looking for a Home Based Business
So many questions in the forums are about which business to start,
is "this" business better than "that" business. I think that in
your consideration of an ideal business, this is what you should
add these things:
1- Is the business a "luxury" or a "necessity". More and more potential
buyers will be asking themselves this same question when anticipating
If it is a "luxury" item, you will need to have a larger advertising
budget than normal, and you'll have to be more innovative in identifying
2- If it is a “necessity”, you will need to ask yourself, if the price
is competitive. Can it be delivered on a timely basis, etc..
If your business sells items that are not cheaper or easier to get
than going to eBay, Amazon, Walmart, etc., you will need a larger
advertising budget than normal, and you'll have to be more innovative
in identifying your customers.
Perceptive Internet surfers have choices ...a LOT of them. And a pretty
website is simply not enough these days.
I am sure you noticed that BOTH business concepts need the same things
…an advertising budget and more innovation in identify your customers.
But there is something that you must have in addition to money.
What You Need More Than Anything Else
You Need a SYSTEM. NOT a business. Most people are so concerned and
worried about finding a business, that they forget that a well oiled
system is the foundation of making any business successful. Your system
should enable you to attract lines of potential customers to your offer,
on demand. You should be able to target, identify and capture your share
of an Internet audience.
When you have this System, you are able to to sell just about anything,
anywhere, regardless of price, regardless of economic circumstances. Your
business is secondary. Your System is your business.
With this type of system, it does not matter if your "company" fails or
succeeds …you simply move or adjust your System and apply it to another
company ...online or offline.
Focus on a "System" that perfects the foundation of any company ...a
repeatable method of targeting, identifying and capturing a customer.
THAT is true financial security and peace of mind because with that
foundation in place, it does not matter what "business" you choose.
If You Are Seeking a "New Business"
Most online businesses attempt to make you a glorified salesperson, working
for an organization. Most people are simply not cut out for that. And to
some, this fact is only evident after you've bought into the hype. Focus on
on a company or concept that provides the tools that Internet citizens MUST
Have. This kind of business will make your customers find you ..there's
little selling involved because they know they need you ..sometime more
than YOU realize it.
The right kinds of online professions or service businesses will allow
you to be very flexible and free. You'll be so diversified that a slump
will have little effect on your bottom line.
You can cater to customers that must have your kind of service no matter
what. You are also in the perfect position to serve those customers
that need your business in order to have a chance of making money online.
In this kind of arrangement, the "house" always wins ...no matter which way
the economy goes. Your client also wins, because s/he gets what they want.
I hope this will be helpful to those seeking answers about a new business,
and to those seeking an increase in revenue for their existing businesses.
I have a lot of information, tools and resource that I can share. And a lot of
tips, advice and insider information that may be of benefit.
Of course, our companies provide free and contract services to new and
established businesses, but if I can be of assistance to anyone here, I will
do so if I can.
All The Best,
Rx For ailing Home Businesses – Professional Internet Based Business