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    8 Replies Latest reply on Oct 16, 2008 6:32 PM by iventures

    Holiday 2008 Sales Forecast - What it Means to Online Retail

    iventures Adventurer
      Online sales are projected to grow 9%. That pace of growth is down from last year's 19% gains, and if the forecast proves true, 2008 would represent the first single-digit growth Holiday season for online retailing since 1999. But it's still growth, and savvier online merchants and pure plays will outperform that average.
        • Re: Holiday 2008 Sales Forecast - What it Means to Online Retail
          caffeinated Scout
          iventures, have you seen a boost in promotions from retailers as a result of this sales forecast?
          • Re: Holiday 2008 Sales Forecast - What it Means to Online Retail
            iventures Adventurer
            The bad news: The 2008 holiday season will be a challenging one for retailers, according to a recent report from the National Retail Federation1. The good news? "The majority of online retailers continue to be cautiously optimistic about how their businesses will perform during the next 12 months," according to the "State of Retailing Online, the 11th annual Shop.org study2" conducted by Forrester Research. The report advises that online retailers must execute well to capture possible sales.

            Delivering quality web experiences is even harder than it was a year ago, yet online shoppers' expectations are at an all time high. There is no margin for error in web performance this holiday season. As shoppers increasingly adopt new web browsers such as Firefox, Safari, Internet Explorer 8 and Google Chrome, online retailers need to be sure that their websites look good and perform correctly on all web browsers - or risk frustrated customers and lost opportunities. They must also ensure that their websites can withstand peak loads, without impacting customers? web experiences, whatever their location, connection speed or browser choice.
            • Re: Holiday 2008 Sales Forecast - What it Means to Online Retail
              iventures Adventurer
              *
              Most Closely Watched Holiday Season Since 1991

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              • Unstable economic environment worsening as we head
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              into this holiday season

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              • Consumers, consumer goods companies & retailers are
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              reacting with increasing caution & decreasing

               

              confidence as a result of:

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              • Expanding credit crisis

               

              • Ongoing inflationary concerns

               

              • Falling housing prices

               

              • Weakening labor market

              • Global economic slowdown

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              What's Hot?

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              • Necessities not novelties & luxuries

               

              • Practical apparel & household goods

               

              • Categories aligned with at-home entertainment

               

              • As in past years, DVDs, video games, mobile phones, books, wines/ spirits

               

              • Although many consumers are curtailing their spending on out-of-home food,

               

              alcohol & entertainment, sales of movie tickets, which remain an affordable

               

              luxury, are expected to stay strong

              • *What's Not?**
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              • Department, electronic, toy, home improvement, & office supply retailers are

               

              likely to feel the brunt of the economic slowdown as consumers shift their

               

              purchases to more value-oriented retailers

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              Where's the Action?

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              • Online retailers, dollar stores, grocery stores, supercenters, mass

               

              merchandisers & club stores will attract lion's share of holiday spending as

               

              consumers minimize shopping trips & find good values

              *
              • Re: Holiday 2008 Sales Forecast - What it Means to Online Retail
                LUCKIEST Guide
                YES life will go on Beyond this Holiday Selling Season. What did we do before Online Sales

                The Country will have a new President, Life is and always has been a series of adjustment. One of the most interesting things that I have discovered was the "Theory of Causation".The idea that no event is an
                island into itself: that everything that happens is just part of a long cosmetic chain; and each link is the
                results of a prior link having already occurred.

                Happy holidays (Online or OFF), LUCKIEST