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iventures, have you seen a boost in promotions from retailers as a result of this sales forecast?
Merchants with strong brands, unique selling propositions, and compelling websites are in a position to grab more market share, whether the economy is down or up. The advantages of online shopping over bricks and mortar stand out as starkly as ever: Online shoppers save gas and save time; they can browse a limitless selection and troll for the best prices. The situation raises the bar for all of us in ecommerce to review our sites' graphic design, functionality, products, merchandising and promotions to squeeze every drop of improved performance out of our online traffic -- this Holiday season and all year round.
I think another thing that helps retailers online is coupon codes. People are looking for discounts anywhere they can right now. From 10% off to free shipping.
The bad news: The 2008 holiday season will be a challenging one for retailers, according to a recent report from the National Retail Federation1. The good news? "The majority of online retailers continue to be cautiously optimistic about how their businesses will perform during the next 12 months," according to the "State of Retailing Online, the 11th annual Shop.org study2" conducted by Forrester Research. The report advises that online retailers must execute well to capture possible sales.
Delivering quality web experiences is even harder than it was a year ago, yet online shoppers' expectations are at an all time high. There is no margin for error in web performance this holiday season. As shoppers increasingly adopt new web browsers such as Firefox, Safari, Internet Explorer 8 and Google Chrome, online retailers need to be sure that their websites look good and perform correctly on all web browsers - or risk frustrated customers and lost opportunities. They must also ensure that their websites can withstand peak loads, without impacting customers? web experiences, whatever their location, connection speed or browser choice.
Most Closely Watched Holiday Season Since 1991
- Unstable economic environment worsening as we head
into this holiday season
- Consumers, consumer goods companies & retailers are
reacting with increasing caution & decreasing
- Expanding credit crisis
- Ongoing inflationary concerns
- Falling housing prices
- Weakening labor market
- Global economic slowdown
- Necessities not novelties & luxuries
- Practical apparel & household goods
- Categories aligned with at-home entertainment
- As in past years, DVDs, video games, mobile phones, books, wines/ spirits
- Although many consumers are curtailing their spending on out-of-home food,
- *What's Not?**
- Department, electronic, toy, home improvement, & office supply retailers are
Where's the Action?
- Online retailers, dollar stores, grocery stores, supercenters, mass
Holiday Sales Will Hit Well Before Thanksgiving Week
- Manage inventory like never before
- Reach out to best customers & make them feel special
- Necessities - not niceto- haves - will drive strong sales
YES life will go on Beyond this Holiday Selling Season. What did we do before Online Sales
The Country will have a new President, Life is and always has been a series of adjustment. One of the most interesting things that I have discovered was the "Theory of Causation".The idea that no event is an
island into itself: that everything that happens is just part of a long cosmetic chain; and each link is the
results of a prior link having already occurred.
Happy holidays (Online or OFF), LUCKIEST
Now that was very profound
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Online sales are projected to grow 9%. That pace of growth is down from last year's 19% gains, and if the forecast proves true, 2008 would represent the first single-digit growth Holiday season for online retailing since 1999. But it's still growth, and savvier online merchants and pure plays will outperform that average.