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Search Engine Optimization (SEO)SEO is an acronym for "search engine optimization" Deciding to hire an SEO is a big decision that can potentially
improve your site and save time, but you can also risk damage to your site and
reputation. Make sure to research the potential advantages as well as the damage
that an irresponsible SEO can do to your site. Many SEOs and other agencies and
consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Managment online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Keep in mind that the Google search results page often includes paid
advertising and free organic search results. Keep in mind that the Google search
results page includes organic search results and often paid advertisement
(denoted by the heading "Sponsored Links") as well. Advertising with Google
won't have any effect on your site's presence in our search results. Google
never accepts money to include or rank sites in our search results, and it costs
nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official
Webmaster Central blog,
and our discussion group
can provide you with a great deal of information about how to optimize your site
for organic search. Many of these free sources, as well as information on paid
search, can be found on Google
If you're thinking about hiring an SEO, the earlier the better. A great time
to hire is when you're considering a site redesign, or planning to launch a new
site. That way, you and your SEO can ensure that your site is designed to be
search engine-friendly from the bottom up. However, a good SEO can also help
improve an existing site.
- Can you show me examples of your previous work and share some success \\ stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your \\ organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you \\ measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the \\ changes you make to my site, and provide detailed information about your \\ recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs
have given the industry a black eye through their overly aggressive marketing
efforts and their attempts to manipulate search engine results in unfair ways.
Practices that violate our guidelines may result in a negative adjustment of
your site's presence in Google, or even the removal of your site from our index.
Here are some things to consider:
- Be wary of SEO firms and web consultants or agencies that send you email \\ out of the blue.
- No one can guarantee a #1 ranking on Google.
- Be careful if a company is secretive or won't clearly explain what \\ they intend to do.
- You should never have to link to an SEO.
- Choose wisely.
- *Be sure to understand