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    15 Replies Latest reply on Nov 7, 2008 8:04 AM by blitzlocal

    We offer you to open your own ADVERTISING AGENCY in your cit

    Timofey Newbie
      We offer you to open your own ADVERTISING AGENCY in your city. Almost everyone can open his own Advertising Agency and to get profit from 5 000$ to 20 000$ per month on the most modest counts. This agency will be engaged in the exterior advertising (signboards and etc, promo-actions, small polygraph production, or big depending on investments). We have experience and works, up to possibility of departure of our technical specialist in place for explanation of details. Our idea successfully works already in 10 cities of Russia; we conducted the analysis and understood that an idea can work not only in Russia but also in the whole world. And with the help of this idea we together with our franchises will build the greatest network of advertising agencies in the world. The price of Franchise is 10 000$.
      I will answer all your questions on the pages of this forum.I will answer with some delay because I write with the help of interpreter.
        • Re: We offer you to open your own ADVERTISING AGENCY in your cit
          DomainDiva Ranger
          After having spent three days with another BofA forum member, a professional advertising copywrtiter/artist I can not imagine how something like this would work. To even develop the idea, art and copy for an ad sometimes takes weeks. Providing billboard space does not mean you have an advertising agency.
            • Re: We offer you to open your own ADVERTISING AGENCY in your cit
              Timofey Newbie
              That’s well, only little “BUT“ :-) – the main money we earn by creating (not by placing) advertising (signboards and etc, polygraph production, stands etc.) and also making promo-actions when our employees advertise products of different producers in the supermarkets etc.
              Maybe I wrong but here in Russia copywriter – is the man who write different advertising texts and this person is far from production. :-) I think it is not the person who can give you good advice in this question.
              In the presence of our advertising agency you can easily make sure arriving to us and to look everything own eyes, a road costs not so expensive. Here you can also make sure that there is nothing difficult in this production (manufacture) :-) . Many who signed with us a contract did it. :-)
            • Re: We offer you to open your own ADVERTISING AGENCY in your cit
              Timofey Newbie
              Why I don't see discussion? Nobody wants to earn a quite good money? I don't believe... I want just to see here opinions. What embarrasses you?
                • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                  Timofey Newbie

                  What do you need to open an Advertising Company beside a Franchise?

                   

                   

                  1. An office. It's better to rent an office for 3 months at first. (20m2 will be enough).
                  2. Production premise where there is electricity and heating. (40m2 will be enough. It's possible to work without it, but in this case subcontractors will get a considerable amount of profit).
                  3. Two computers, two printers (laser and inkjet printers), Internet. If you have extra-money (up to 6000$), you may buy more equipment, what will make your business more competitive.
                  4. Three employers (a secretary, two assemblers), an ad agent (or agents, depending on the size of a city), who in the beginning works for sale percentage.
                  5. Planning resources for advertising during the first 3 months. As a rule, 3 months are enough for a company to start making profit. You should remember that you cannot sell this business to any city as a panacea. First, you should study it for competitors and all possible development trends, and second - build up a work model according to your research. We give help in working out and realization the strategy of your company developing.
                    • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                      DomainDiva Ranger
                      Amazing that you list all of the hardware needed and none of the talent required. As I said before, having spent time with professionals in a sit down working environment, I fail to see the usefulness of the collaboration you are promoting.

                      Even though all of my team members are located in different states, we still have face time every three to four months as a group and travel when needed...for the collaboration on code, design and advertising/marketing.

                      Maybe thats why no one is 'duscussing' with you. I certainly am not embarassed to tell you that I would not attempt to try your business model as a franchise and would not use or hire a firm conduting business with this model.
                        • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                          Timofey Newbie
                          I don’t offer you to do joint business! I offer you to learn how to open this business and accordingly farther to work.Why do you talk about your team need for meeting every 3-4 months? you work in the town and all orders yours…Why you don’t understand?
                          • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                            Iwrite Pioneer
                            I was going to let this post go. This is not an advertising agency. There I said it. I have worked in advertising for 20 years for some of the best agencies in America.

                            This is what I rant and rave about on this forum - advertising is not some simple formula or one type of execution. Opening an advertising agency requires a lot more than equipment and an office space. The real asset of an advertising agency is its people, period. Without skilled, talented and experienced people you are fooling yourself if you think you are going to make money running an agency.

                            And about the copywriter comment. You show that you really don't get it - most of the best advertising agencies in America were started by art directors and copywriters. Creatives, as we call ourselves, do more than creative ads. Yeah, we are not the best business people because we don't run agencies like other businesses but it works for us. When done properly, advertising agencies make a lot of money but for themselves and for their clients.

                            I don't see that with this. Something doesn't seem right about this but I'm not going to argue with you. I don't know enough about Russia but I know advertising, and this is not it.
                              • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                Timofey Newbie
                                We offer you to do not creative and art-director - we suggest to be engaged in PRODUCTION...You do not require from a joiner that he did the design of furniture... he simply collects it!Here and we MAKE advertising. We do not need an art director, whatever talented he was.
                                  • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                    GrowthCurve Adventurer

                                    Just because something may work in Russia does not mean it will work in the United States.

                                    If you are truly offering a franchise, then you to establish a presence in the US (no one will buy a franchise when there is no domestic support), and you need to comply with the US laws concerning franchise sales.

                                     


                                    And with no disrespect intended (your English is better than my Russian), you also need someone to represent you here who speaks fluent English.

                                    • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                      Iwrite Pioneer
                                      Maybe this misunderstanding is due to language differences but it is not clear to me what you are offering.

                                      Here is what I am hearing:
                                      • For $10,000 a person can open an "advertising agency" that handles "exterior advertising (signboards and etc, promo-actions, small polygraph production, or big depending on investments)."
                                      • You will handle the production of the actual advertising in Russia.
                                      • The franchiser only makes the contacts, sells the agency's product offering and services the account.
                                      Is this what you are saying? If so, I am really troubled because to do this you would need a clear mastering of English, and the fact that your post cannot clearly communicate the idea is a huge problem.

                                      I am not attacking you, but pointing out why there are so few responses to this post. I have read it a few times and still am not sure what it is you are providing. Clients will be more than upset if this is the level of service they are going to get. If you can't explain yourself here, how are you going to be able to create advertising for clients in America?
                                        • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                          Timofey Newbie
                                          I will explain why I am so sure. Signboards on shops and shopping centers, business cards, and leaflets and others like that needed in the entire countries of world, they are done everywhere by the same principles and technologies, from the same materials. That’s why we easily can teach you how to do them regardless of what country you live in. And to earn money by this business. Take interest, how much costs an illuminated signboard 3 meters on 0,5 meters for a shop!? We will compare prices. Of course, later we will open our representative offices where it will be interesting for us, but I think it will be our first franchisee. Maybe, it is you?
                                          • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                            Lighthouse24 Ranger

                                            Iwrite and Diva, I posted a link several days ago to an article that I thought might put this in better perspective . . . but it seemingly isn't going to be approved (it is a Russian website). If you Google "Alexander Repiev Mekka" you'll see the Mekka.ru site listed near the top. Once at the site, click on "Articles" and look under "Repiev's Articles in English" for one titled "A Glimpse of Russia's Advertising and Marketing."

                                            A few excerpts:

                                            In the early Perestroika days, the days of unsaturated markets and huge markups, ad agencies were mostly set up by a couple of guys with a computer. "Advertising" simply directed ex-Soviets to where they could buy something.

                                            Most of Russian agencies still view advertising as an exercise in design and graphic arts. David Ogilvy used to call this disease art-directoritis.

                                            Copywriting is still a craft practically unheard of at a sizeable proportion of Russian agencies. Even at international chain agencies in Moscow they may have just some rudimentary copywriting.

                                            Russian advertising has been attracting a wild assortment of characters: designers concerned with self-expression (at the customer's expense); printers who think that tinkering with ads is just an easy and lucrative addition to their business.

                                          • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                            blitzlocal Adventurer
                                            If I were a prospective client of this agency, I wouldn't give a dime to someone who could barely write complete sentences.
                                            You guys should definitely proofread your messages before posting on this forum.
                                            Maybe you need to hire an agency yourself to do grammar check and spell check--
                                            I hear you can get that for about 50 cents a posting. Then prospective business owners
                                            will flock to you and pay $10,000 to open their own web franchise in the US,
                                            but give money to Russia.

                                            I figured it out-- for $10k, they will tell you to post on the small business forums,
                                            advertising a franchise opportunity that will produce $10k for each person that signs up.
                                            And then the more people you can fool, the more you can collect.
                                            So for your initial investment of only $10k, maybe you can make millions!

                                            Dennis
                                  • Re: We offer you to open your own ADVERTISING AGENCY in your cit
                                    blitzlocal Adventurer
                                    So what would I get by giving you $10,000?
                                    That's a lot of money to hand over to someone.
                                    I could start my own agency for $7 by putting up a website--
                                    but you must offer something better-- a proven method or special software or a strong brand.
                                    For example, I'd pay $300k to open a Quiznos or McDonalds franchise,
                                    since those are established names that will draw customers.

                                    Dennis
                                    analyst, blitzlocal.com
                                    advertising for small businesses