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Okay, they are using PHPBB which is a OpenSource PHP based Forum. They are most likely monentizing through adds and sales of their own custom plugins. The other benefit they have is SEO, all of their forums contains their special link that gives them search engine credit.
These guys are highly ranked and so just that in it self is worth millions. So how to you start something like this? It is simple:
1. Get a the latest PHPBB release and customize the links to fit your needs
2. Get a dedicated server with the ability to add unlimited domains
3. Get a PHP Scripter to write you a 1click install script
4. Get a nicely created web site that showcases your products in the best light
5. On the web site create a user management system
And few other things...
Does this help?
Thanx a lot