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    2 Replies Latest reply on Jul 10, 2008 6:37 PM by rontowns25

    Your Website's Explosive Potential

    rontowns25 Adventurer


      More resources here...

      While web site
      conversions-that is, converting visitors to customers-are important, you have
      nothing to convert if you don't have traffic. The more traffic you create, the
      more sales you will generate. Here is a recipe for building more routes to your

      *Start with a web
      site*. Having
      multiple elements on your web site will give you greater traffic-driving
      capability. For example, you have a website and you want to submit it to
      directories, the Yahoo! directory, and other smaller directories. That
      is pretty limiting. If you create a blog on that website, you now have the
      opportunity to submit that same website, the blog part of it, to a blog

      Add a blog. With a blog, an RSS feed is
      automatically created, which means that you are able to submit the website with
      the blog to an RSS directory that you would not be able to get visibility in if
      you didn't have an RSS feed.

      Add a podcast. If you add a podcast, which uses
      online audio to deliver messages to people, you can now submit that podcast to
      a podcast directory. Adding these two features creates new pathways to your
      site, which in turn will generate more traffic.

      Upload articles. Creating and uploading articles to
      article banks can drive traffic to your site. It should be solid content that
      makes people want to click on the link to your site in the byline.

      *Make a triple word
      score*. You can
      leverage your material by using it across all your traffic routes. Have you
      create a solid article? After you upload it, add it to your blog. Then grab a
      microphone and make the same piece into a podcast.

      Another recipe for
      generating website overflow is to segment your market into micro-niches. Create
      a simple landing page to capture opt-in subscriber, and then focus on driving
      traffic to that page. A landing page is a URL based on something very specific
      and very meaningful to a particular group of people. The idea behind it is to
      have very small niche or very specialized niche.

      For example, rather than
      setting up a page about "dog health," you can get more specific and develop a
      landing page just for bulldogs entitled "Bulldog Health Questions." That
      landing page is specific to a certain kind of dog and a very specific issue,
      health questions that relate to the bulldog. So, the people you target in this
      example are only going to be people who are interested and have questions on
      the health of a bulldog.

      Creating landing pages like
      this for other breeds of dogs allows you to isolate and target groups of people
      based on their interests. You will be able to laser focus your marketing
      messages to these groups that will generate traffic. This applies to whatever
      product or service you provide.