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    3 Replies Latest reply on Jul 7, 2008 6:22 AM by intechspecial

    how do i get brand name manufactures to be posted on my webs

    gnine83 Newbie
      Hello this gnine I am new to the community! i am designing my own website for hair and hair care products. I have a problem though. I need to know how do i contact manufactures to make sure i can post them on my website to sell their product as well as one who does drop-shipment. thanks and have a great day!
        • Re: how do i get brand name manufactures to be posted on my webs
          LUCKIEST Guide
          Search engine optimization is the most effective way to make sure your web site gets the visitors it needs

          how do i get brand name manufactures to be posted on my webs

          There's no avoiding the Internet these days. Even the smallest
          businesses need some sort of web presence to compete in today's
          marketplace. But while creating and maintaining a web site - or even a
          web storefront - has become easy enough for the average small business
          owner to handle with the help of the right Internet Service Provider
          (ISP) or web hosting company, many fledgling ecommerce entrepreneurs
          soon discover that it's one thing to get your company on the web, and
          quite another to draw customers to your website.


          "Steering web traffic to your site requires some thought and planning,"
          says New York-based computer and network consultant Kevin Freeman.
          "First, you need to understand how people actually find web sites on
          the World Wide Web." Freeman says that most website traffic is
          generated by search engines like Yahoo, Alta Vista, Excite, Ask and the
          now household name, Google. "People begin looking for a product or
          service by throwing the product name or a few descriptive phrases into
          a search engine and seeing what comes up," he explains. Most of the
          time, for any product or service search, the first results the search
          engine returns will be ecommerce websites. Depending on the product or
          service, there may be hundreds or thousands of such online vendors
          willing to sell their products to the first consumer who clicks through
          to their site.





          That means that in order for your website to stand out among the legion
          of possibilities that any of the major search engines are apt to turn
          up, you need to try and get your website somewhere near the top of the
          listings. "People are much more likely to click on the first dozen or
          so sites the search engine provides them," Freeman says. Any shopping
          decision they make will likely be made on one of those websites. If
          your site is the eightieth or hundredth site listed, potential
          consumers are much less likely to ever click on your link.



          So, to improve your website's chance of landing relatively close to the
          top in any search engine's listings, here are a few tips.

          Develop strong keywords and key phrases that accurately describe your
          business and repeat these words and phrases all over your website.
          Search engines deploy specialized programs called spiders that "crawl"
          through the web, scanning millions of web sites a day, and indexing
          them based on certain criteria, including words and phrases that appear
          often on their web pages. If your business caters to a specific city or
          region, make sure the name of your area of operation appears repeatedly
          too. Putting your keywords near the top of your websites' pages is
          important, since search engine indexing programs give priority to
          content at the top of the page. Search engine giant Google offers a
          free online tool that helps web site builders determine which keywords
          to use on their website

          Getting Meta
          Meta tags are short bits of text that are encoded into a web page in
          the HTML language that computers use to create and read documents on
          the web. Meta tags provide a description of the web page's content that
          can usually only be seen by search engines. In the early days of the
          web, most meta tags consisted solely of keywords and phrases; however,
          since the beginning of the decade most search engines have moved away
          from simple meta tag keywords for indexing since the method is
          considered unreliable and open to misuse by spamming websites. Many
          search engines now favor Meta tag descriptions. A meta tag description
          is a short piece of text describing - as concisely and accurately as
          possible - the web page's content. Meta tag descriptions should be no
          longer than 200 characters of plain text.

          You can enter meta tag information in the HTML framework of your web
          pages using any one of several available website creation programs. In
          the event that your web-hosting company (which maintains your website
          on its servers) has created your website for you, simply inquire what
          meta tags have been added into the website's pages and add any
          descriptive meta tags you think are necessary.

          Update Your Site Often
          A number of search engines periodically re-index websites in their
          directories based on the number of changes they notice when they scan
          the websites. A frequently updated website will be considered more
          "current" than one less often updated and will receive a higher ranking
          in the search engines results.

          Keep It Easy
          It should be easy for customers to view your website. It should also be
          easy for the spider programs that search engines use to scan websites.
          Some of today's flashier website display technologies, like JavaScript
          and Macromedia Flash, may add visual interest to your website, but only
          if potential customers have the correct plug-ins for these subprograms
          already installed in their web browsers. "Nothing will stop a potential
          customer from looking at your website faster than getting an error
          message saying they need to install something in order to view it,"
          Freeman says. Worse, search engine spiders usually scan websites in
          text format, which means that they are unable to read data contained in
          JavaScript or Flash. If they can't read it, it doesn't get indexed.

          Additionally, some search engine spiders have trouble reading websites
          that use frames. Frames are a way to divide a webpage so that multiple
          documents can be displayed simultaneously. Search engines including
          Excite, Hotbot, and Alta Vista will not fully index frame-laden
          websites, thus reducing your website's chances of appearing on their
          search results.

          In order to see if search engine spiders can fully read your website,
          you can examine it they way they see it - in text format - using a free
          text-based web browser like Lynx (

          Submitting Your Site
          In addition to loading your site with keywords and adjusting your HTML
          meta tags, you can also submit your website directly to search engines
          for their consideration. All of the major search engines provide a
          submissions process for website owners, which usually involves filling
          out and submitting an online form in which you provide your website's
          URL and various kinds of descriptive information. Resubmitting your
          website on a periodic basis - say, every few months - can help increase
          your ranking. There are also a number of web-businesses that promise to
          submit your website to a variety of search engines for free, or for a
          price. Paid web engine submission services can cover a larger number of
          search engines via an automated process.

          Paying for Attention
          Many search engines - who are always looking for revenue, just like
          everyone else - will offer preferential search results positions to
          websites that pay for it. Depending on the search engine, there are
          several levels of placement offered, with increasing fees for better
          search results placement.

          Get Linked
          Among the things search engine spiders take into consideration when
          indexing websites is the number of times a particular website is linked
          to by other websites, especially high-traffic websites. In short, the
          more people, organizations or other businesses who link to your website
          on their websites, the higher your ranking will be with search engines.
          You can increase you website's number of incoming links through a
          variety of methods. Involve your business in local civic or charitable
          events. The websites for these organizations or events will likely list
          your business as a contributor or sponsor and provide a link to your
          website. Make sure your business's website is listed in professional or
          industry organization online directories or the local chamber of
          commerce website. Locate other businesses - presumably non-competing
          businesses - with which you can trade links, or try a site like
          LinkExchange ( that will help you find websites
          willing to link to your own.


          Chris Freeburn is an associate editor/writer for Priority magazine.

          • Re: how do i get brand name manufactures to be posted on my webs
            Lighthouse24 Ranger
            Given the previous answer, I hope I'm not misunderstanding your question.

            Hair care product companies are among the most aggressive at saying that only certified resellers who have signed distributor agreements can display, advertise, and sell their products. You can write to their legal departments and ask for permission, but my impression is that they will say no (unless your WalMart or Target or somebody like that).

            One shampoo company recently sued 106 sellers who were offering their products on eBay. Most of the offenders took the products down and the suits were subsequently dropped, but at least one seller is still fighting. The general (lay person) consensus is that she bought and paid for the products, and they are legitimate (not knock-offs) -- so if she wants to resell them, there's nothing the manufacturer can do about it (except make her spend time and money arguing that in court).

            The safest method (from both a legal and profit perspective) is probably the one that salons use -- partner with a hair product distributor. The retailer/reseller agreement you sign with such a distributor will clarify your right to use manufacturer's trademarks and product images on your website, and authorize you to resell their products. The only downside is that no one distributor carries every brand, and most agreements prohibit you from carrying competing brands from other hair product distributors (however, all but the largest retailers deal with this restriction to some degree, so it's just how it is).

            Hope that helps. Best wishes.
            • Re: how do i get brand name manufactures to be posted on my webs
              intechspecial Ranger
              If you are trying to advertise on your website to make a profit, go to

              If you would like to sale items from top manufactures, your website better be good, and it has to generate traffic.

              A new website will not even be considered by major manufactures, so unless you have spent alot of money to market site, do not even think about trying to connect, as you are waisting your time.

              Rome wasn't built in a day, and neither is a profitable website.