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When you hear the term "natural born entrepreneur" what
characteristics does it bring to mind? It is likely that you thought of
inventive, resilient, determined, and maybe even financially savvy. Some people
seem to just have that knack for business, they are always thinking of ways to
turn nothing into something. The trait may be witnessed in childhood - the
child that comes up with a marketing idea for a lemonade stand, or one that
sets up a table to sell their old toys, or the wheeler dealer who buys and
trades baseball cards. We see that spark, the ability to think outside of the
box to take something average and do more. While it's true that these traits
are consistent with an entrepreneurial spirit, we learn that to truly succeed
you must have know and harness the power of your instincts.
Here are the
seven instincts that drive the way we build a business or attain success in
• Survival -the desire to maintain your
existence, to live.
• Comfort - the desire
to live with an experience ease.
• Territory - the desire
to have your own space.
• Defense - the desire
to protect what's yours.
• Hunt - the desire to
seek and capture rewards.
• Build - the desire to
• Love - the desire to
give and receive affection.
that one of these seven instincts represents your key instinct, which drives
the primary way that you build and run your business. Taking time to determine
your instincts will also enable you to understand the conclusions that you have
drawn around them. Your instincts direct your path and cause you to make
certain choices in business and life. An introspective examination of your
natural predilections will give you insight into the way you make decisions and
provide you with a roadmap for future success. Andre Taylor offered the
*Identify your own
Understanding what drives you can help you to understand your strengths and
your weaknesses. Writing or journaling is a good way to get in touch with your
inner voice. Write down your observations, ideas, impulses, and reflections.
This documentation will help you to review your history and analyze your
process. Where were you successful and why? What did not lead to success and
why? Patterns will emerge which will illuminate your key instincts, or your
*Align your instincts
Many entrepreneurs chose a business because of its potential to earn money,
without examining if the business was the right vehicle for them. Are you in
the right industry? Are you operating in an area that's comfortable for you?
Will your business allow you to grow? Success is not as sweet if you are not
true to yourself. When your business and instincts are aligned you will find
greater fulfillment and success as an entrepreneur.
*Identify the dark
natural propensity to operate according to your instincts can lead you to miss
critical aspects in operating your business. Your instincts may be moving you
in the wrong direction. Take time to be introspective and examine what you
know, and what you don't know. In example, if your instinct is to build, you
may be missing the elements needed to maintain the business.
*Play to your
is important to play to your natural strengths. Give your business the benefit
of your area(s) of expertise. To be successful and happy, it is critical to
spend time on your core competencies and delegate the rest. Recruit talented
people or outsource to freelancers those activities that you don't enjoy doing
or are not your core competency. You will accomplish far more in your business
if you focus your energy in your area of strength. The danger of trying to
fulfill all the roles in your business is that you become trapped in the
necessities of the business rather than being able to think and act
can be harnessed to maximize your strengths, build the right team and
synchronize your inner passion with your business choices. However, you have to
be willing to do the work of self-examination. Assessing how you came to be
conditioned to make certain choices will improve your ability to make
decisions, and to be more strategic in your thinking. Most importantly, you
will find greater fulfillment when your inner voice is in harmony with your
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