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    1 Reply Latest reply on Jun 27, 2008 7:37 AM by LUCKIEST

    If you're looking to go green-eco friendly

    GODMarketing Newbie
      Email marketing is 20 times more cost effective than direct mail, and can cost substantially less.

      Direct Mail Response vs. E-Mail: Which is Higher? "Whether campaigns are sent to outside mailing lists or house files, marketers anticipate-and have seen-higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.

      Why the difference? Well, there's the immediacy of e-mail, or more specifically the immediacy of response. It takes more time to hunt down a pen, and in some cases a stamp, than it does to click a reply button."

      If you have access to customers/clients etc. email addresses, it has been my experience (5 years) that email marketing creates a faster and more cost effective response than traditional direct mail. Although one should not rule out direct mail as a marketing tactic, email marketing has rapidly proven to boost web traffic, overall company revenue, and customer loyalty.

      If you'd like to read more go to


      Best of all no paper cuts!