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There are lots of ways to do it yourself and save money (as with almost any other professional service that a small business might utilize -- and the same basics questions apply when deciding if you can and should do it yourself).
If you only need a basic "presence" on the web that contains mainly information about you and your business, then there are free or nearly free DIY tools and templates offered by most hosting companies that are easy to use. The more complex your needs, however, the more the decision is similar to do-it-yourself payroll, tax prep, and other accounting functions -- i.e., you reach a point where you'll probably want to bring in a pro.
If you can provide some more information that explains what you want from your site -- or better yet, if you can provide the URL for another business' site that reflects what you'd want -- then I'm sure other members of the community can help guide you to the right solution.
Well, I would advice you to go to www.elance.com
You can post your requirement and/or choose different providers based on their feedback and portfolio. There are webdesigners from all over the world, including USA of course.
But it is a nice web to check.
You can try going to www.hostinginsomnic.com
They offer everything form basic webhosting to a "Website Tonight" package where you can build your own website with professional templates - no programming skills needed.
Prices are cheap.
Best of Luck!
I bet you will find this offer interesting: www.philippknoll.com
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Feel free to check out my website and contact me using the contact form at the website.
I would be glad to help!