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    0 Replies Latest reply on Jun 20, 2008 2:37 PM by Book_Lover

    Market Research

    Book_Lover Newbie
      I am looking to leave the corporate world and potentially open a bookstore in my hometown. Currently, the town has over 150,000 people but only one small "light" version of a large retail chain. Ideally, it seems that there is the potential for market share in this town. I don' t know, however, if there are other factors in play: low average income, excellent libraries, or low literacy rates. What is the best way to go about doing market analysis on a (very) limited budget before starting in this endeavor?

      Any thought would be greatly appreciated!