Post a new topic
    4 Replies Latest reply on Jun 19, 2008 12:39 PM by xenopod

    Any Thoughts on Alternate Reality Games as a Marketing Tool

    ITDLLC Newbie
      Hello All,

      I first came across alternate reality games through the NIN album Year Zero. While I'd been a fan for years, what shocked me was that my younger brother, who had never shown interest in NIN before, became interested in the album via the game.

      If you're not familiar, check out this wikipedia article on them:

      Has anyone considered using this method as an inexpensive way to market to younger customers? Better yet, has anyone tried it? If anyone works/ has worked for a corporate marketing agency, could you say how they are viewed in the corporate world?

      I'm interested in what experiences people have had, whether they've been successful or not. At the very least, it seems like a cheap and creative way to get your product out.