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    1 Reply Latest reply on Jun 11, 2008 6:34 AM by LUCKIEST

    MAKE YOUR ADVERTISING MORE EFFECTIVE with MOBILE

    MobileMktng Newbie
      Trying to figure out how to make your advertising more compelling? Want to figure out which of the mediums you're using is working? Would you like to drive customers through the doors when you need them? Want to talk to them whenever you want with information that they care about?

      Mobile Marketing

      Are you spending $20,000 or up combined on TV, Radio, Print, Dir. Mail, Web, etc advertising every year?

      Do you want to know which of those mediums is working?

      What about which station, magazine or newspaper is most efficient?

       

      Want a low cost solution that tracks the effectiveness of your advertising AND drives customers through the doors?

       


      MOBILE TEXT MARKETING is the solution!

      • Easily integrated into your current advertising campaign
      • Tracks effectiveness of current advertising campaign
      • Makes current advertising campaign more effective through Call-To-Action incentive
      • Unobtrusive, PERMISSION based marketing, pre-qualifying potential customers
      • Instantaneous messaging to drive sales or patronage based on stock inventories and/or service availabilities
      • Database marketing for long term customer relations and extended media value
      • No training, software or backend management, its' all included and handled by us
      • Integrates with your website to capture leads and sends the information to you immediately
      • Ability to send photos, videos, voicemails, faxes, emails, mapping, directions
      • Viral component with 'Text to Friends'

      There are three things that people never leave home without, Wallet, Keys and CELL PHONE. So no matter where someone sees or hears your ad, they can react by texting and you can engage them immediately with an incentive to make a purchase at your store.

      What you might not know about Mobile Text Marketing is:

      • 300 million people in the US, 223 million cell phones, 95%+ with text message capabilities
      • There were approximately 350 BILLION text messages sent in 2007, 500 BILLION estimated for 2008
      • Average age of the ‘texter' is 38 years old
      • Men and Women text nearly equally in every major age cell
      • Response rate
      • o Mobile Marketing 40%
      • o Direct Mail 3%
      • o Internet Banner Ads 1%

      Here's how it works:

      • 1. Call to Action in Advertising: ie. "Text IMAGE (could be any key word) to 84681 for great savings & discounts on next purchase"
      • 2. Listener/Viewer/Reader responds to incentive by texting: DEMO (any key word) to 84681
      • 3. Automated bounce back text coupon to Listener/Viewer/Reader: ex. "take txt in for $100 off next purchase of $500+ b4 2/28/08, reply with your email to get another 10% off"

      RESULTS: Consumers are driven to location/site/call bank by an incentive to make a purchase before certain date. When your business wants to offer an additional incentive to drive customers, those in the permission only database are available to receive messages.

      If you text IMAGE to 84681 you will see a demonstration in action w/o the opt-in portion. (please note that your carrier agreement standard text message rates apply)

      Kindly,
      Eric Lazar
      312.203.4039
      www.imagearchitecture.com