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The Art of War for Managers.
Business reading list
Bad Money by Kevin Phillips
While America Aged, by Roger Lowebstein
In Defense of Food by Michael Pollan
Any more book reading suggestions I should add to my list?
Here are two books that will give you a better insight into marketing, and making a connection with customers while standing out from the crowd. They are talking about advertising but you can apply the principles to every aspect of selling or at least I have:
Then We Set His Hair on Fire
(Insights and Accidents from a Hall-of-Fame Career in Advertising)
By Phil Dusenberry
Hey Whipple Squeeze This!
By Luke Sullivan