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I just viewed your store. In general it has a good overall look to it. (Green is associated with money!)
Your "special offer" page that you gave the link to is a bit crowded, though. It needs to get to the point of what the offer is and then stick to it. The tutorial should be on its own page, that would help simplify the page.
I only took a few minutes to look at it, as this is all a customer will give you before they click away. Perhaps you could make the suggested changes and post again?
1) Move menu box frm right to left sie of the screen - people are use to seeing it on the left
2) Too much informtation on the home page - have to scroll down too far to read it all
I agree with you, the pages are not stratigically used.