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A mailing list is a collection of names and addresses used by
an individual or an organization
to send material to multiple
where a "mailing list" of
people is used as a recipient for newsletters, periodicals or
The second type allows members to post their own items
which are broadcast to all of the other
mailing list members.
Mailing list is simply a list of e-mail addresses of people that are
interested in the same subject.
When a member of the list sends a note
to the group's special address, the e-mail is broadcast to
all of the
members of the list. The key advantage of a mailing list over a things
such as web-based
discussion is that as new message becomes available
they are immediately
delivered to the participants' mailboxes.
As long as someone wants to be on the list, I'd leave them there forever. In my business, I've made sales to clients who were dormant for as long as nine years. We do ask people (at least every other year) to confirm their contact information, and to acknowledge the mailings they want to continue to receive. About 44 percent of the records in our database end up being revised/updated when we do that -- people change physical and e-mail addresses a lot! So I'd definitely try to verify that the ones who aren't giving you anything are still receiving/reading what you send -- and remove them if they're not. Hope this helps. Best wishes.
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Hello. I was wondering, how long do you think you should keep people on a Mailing List for a Web site? What I am getting at is....if some people have been on your Mailing List for 2 or 3 years and they STILL haven't bought anything and really don't offer any feedback or reply to anything....it seems like they just like to be nosy and know what's going on? It feels a little uncomfortable, in my opinion. Does anyone else deal with this and I wonder how you handle?