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    3 Replies Latest reply on Mar 25, 2008 11:15 PM by

    'touch points' and other words that drive me mad! Adventurer
      Hi - does anyone else get really annoyed when marketing terms are over used and become cheap? A word I first heard about 8 years ago and really liked was brand 'touch points' but now everyone uses it (often in the wrong context) and now I cant stand the term. Can you think of other exploited terms that have either lost their meaning or are just cliched now?