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    0 Replies Latest reply on Feb 4, 2020 7:51 AM by LUCKIEST

    "Aha" Moment

    LUCKIEST Guide

      When you're a service business, you'll often want to position yourself as an expert.

      Your brand might differentiate your business based on what you know and how your knowledge

      delivers results for your clients.

      One of the best ways to establish expertise is to tell a story that surprises your listeners,

      creating an "Aha!" moment for them.