Imagine you’re a business owner who’s looking to write a new blog post, deliver a talk, or write a lead magnet.
And you’re in the business to earn income. So you want content that will motivate your audience
to say yes to your offer.
But your audience comes to you because they expect education and entertainment. In the back of their minds
they know you’re building relationships with prospects, but they’re here for information.
And they don’t want to feel like they’re back in school studying textbooks.
They want you to make everything easy and fun.
Every business owner must also be a storyteller.
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