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    1 Reply Latest reply on Jul 17, 2019 2:06 AM by dannykin


    LUCKIEST Guide

      Demonstrate your understanding with copywriting to convey a story in one single pull question.

      A "pull question" is one that "pulls" the reader into your world.

      Pull questions need to be compelling, but also conversational, specific and engaging.

      All too often I talk to people who have been advised to create these questions,

      but not given advice or instructions.

      That's when we get questions like, "Are you struggling to find a better life??"

      To find empathetic pull questions you can interview your clients, keep an eye on discussion forums,

      and notice what people talk about when writing book reviews.

      The key is to create word pictures with each question, being specific rather than general.