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    0 Replies Latest reply on May 7, 2019 4:39 PM by LUCKIEST

    Today's Websites

    LUCKIEST Guide

      Today's website content also has changed dramatically...but in another direction.

      It's actually more challenging to create content because readers won't settle for something that's bland and boring.

      They also won't accept copy that goes too far the other way. Pushy, sales-y content has been replaced by a more conversational style.

      You hear terms like "conscious copywriting" even in B2B settings.

      The truth is, your copy needs to stir emotions and motivate readers to respond to your offer. In many buying environments,

      customers make decisions based on emotions and then use facts to rationalize and explain their decisions.

      One way to meet this challenge is to turn your website into a story.