When you're being interviewed for a podcast or media show, your host will often ask, "Tell us about how you got here."
They're really asking, "What's your story?"
All too often the guest goes into a long episode of True Confessions.
Everybody gets bored. Sometimes you can sense the host is having trouble staying awake.
What a waste! You've got a captive audience.
This question gives you an opportunity to answer the question, "Why are you qualified to offer the services you are promoting?"
So which story will you tell? The answer depends on you and your business.
Your choice of story will depend on your brand, based on your persona.
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