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    5 Replies Latest reply on Feb 14, 2019 5:05 AM by dythpixo

    Because

    LUCKIEST Guide

      When you look up copywriting tips, you'll often find lists of power words for copywriting. Words like ...

      breakthrough
      astounding
      special
      secret
      hidden
      truth
      temptation
      forbidden
      never
      revealed
      limited
      crushing
      proven
      easy
      exciting

      Those words just pulse with energy! You could get tired just reading through them.

      But they're not necessarily the most powerful words a copywriter can use.

      "Because..."

        One of the first lessons I learned was the power of "because."

      Research has shown that people will comply with a request if you give them a reason, even if it's a silly reason.