Businesses are quickly realizing that a standard advertisement will not grab the attention of the savvy social media user, and must evolve to prosper in a digital world. A business can provide the best product and/or service in the world, yet a prospective customer may never even visit their web page if they aren't intrigued enough to learn more.
Mari Smith, often referred to as the 'Queen of Facebook' - considered one of the world’s foremost experts on Facebook marketing and social media - has written an informative article to help small business owners craft their social media marketing plans for today's social media audiences. In this article, Instagram and Facebook Story Ads: How to Make Stories Work for your Small Business, Mari provides some great tips and resources for small business owners that will help you reach your audiences using fun, relevant and creative content in the Stories format.
We hope you find this article helpful and we'd love to hear more from the community on how, or if, you utilize the IG and/or Facebook story features. What has worked for you and your small business to attract the attention of new customers, and engage more with existing customers on social media forums?
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