Just in time for Christmas, our own small business expert, Santa Steve Strauss brings us a wonderful gift. What better example of a successful, long-running business than the Jolly Old Elf himself? He's so recognizable, children (of all ages) worldwide recognize him even when he's trying to be incognito.
Please enjoy the article, and if you find yourself wondering what step to take or in which direction to go, just ask yourself what Santa would do.
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