The guidelines from this book, Storytelling For The Defense, could apply to anyone who’s going up against a resistant audience.
“One of the key elements to successful storytelling that we have explored is the fundamental importance of understanding the needs of your audience.
All too often in trials, attorneys think they are talking to people just like them, people with the same education, background and expertise on a given case…
When this happens, they lose the sense of the character of the audience that matters most — twelve people from very different backgrounds…
who yearn to hear couple ideas conveyed in language that is clear and compelling …a story that makes sense and engages them.”
I could have used this idea for a presentation when I assumed I was talking to people like me — and like most of the people I know.
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