Great question, Cathy! My favorite marketing tool? The thank you note. Handwritten, preferably. As a portrait photographer, that personal touch, in conjunction with excellent value for money, can be a huge influence on repeat business.
Other ideas that came to mind are hosting a block party for other businesses and/or residents in your area, sponsoring a local sports team or organization, and cross-promotion with other local businesses. I'd love to hear from others about their ideas, too.
Hi Cath & Lisa!
For me, one of the most important aspect of marketing is feedback. Simply put, if we don't listen to our customers, we will not improve, and of course, the positive feedback never hurts anyone!
Social media offers a host of avenues we can communicate with our customers, I suggest that we use as many as possible. That Aha moment may well come from your customers!
Well, I would recommend portrait videos about your business / store. Not only because I produce these for my clients but I see although the positive feedback that my clients receive. Video is the best way to showcase your profession and to explain exactly what, how and who your future customer can expect.
Hi bay9media, welcome to the community! We encourage you to take a look around the forums, check out the articles, and join in with advice or questions wherever you feel comfortable. If you haven't already, be sure to tell us more about yourself and your business at Introduce Yourself.
You've given some great advice here, portraits and videos can definitely enhance the first impression that a business is giving to a potential customer. Everyone likes to put a face to a name and see tangible and visible results.
We look forward to hearing more from - and about - you soon!
Hello, I am excited to be part of this new forum and be able to help others with their business, I am currently the owner of socialmediastore.co which is a store to help entrepreneurs with their social media business.
The tip I can share with everyone that has worked best for me is helping people on Facebook groups with nothing in return, building a reputation that is reflected in my business today.
I'm here to help.
We often spend a great deal of money advertising our business or special event we are happening. But what I am looking for is that one tip, an off-the-wall idea, you came up with that didn't cost a lot of money or perhaps cost nothing. What idea have you come up with and offered to your customers that was so successful that you will incorporate it into your business on a regular yearly basis? Maybe an in-house event? Maybe a special sale?
Often these ideas come to us and we sit on them and do nothing. But then one day we decide to offer them and they just take off! We wonder why we held back at the time? So share with us some of your tips/ideas that really worked for you.