Many small businesses don't have a sophisticated advertising agency working on our behalf, some don't even have an email marketing contract, most entrepreneurs try to wear as many hats as possible at the start, which is driven out of passion and necessity to keep expenses low.
How much should we be doing, on how many sites, and how many hours per week devoted to sales and marketing. But this discussion is about follow up of leads and hits, as the title suggests. I have found that organizing all advertising and marketing tools and sites in online folders or in a paper notebook can make following up on people who respond to my advertisements, posts and comments more efficient and productive.
I would suggest checking all sites, tools and platforms daily, and returning calls and replies daily to people and businesses whether it be interactions from trade shows, business card, weekly mailer paper advertising or online.
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