10 Tips to Improve Conversion Rates on your Website
Conversion rate is an important factor when gauging the success of a website. Conversion rate is practically the percentage of users or visitors who take desired action. For example, if you wanted your users to call your business, the website’s conversion rate would be the percentage of users who end up calling your business. Now you can see how important conversion rates really are. The average conversion rate for websites on google is actually quite low at 2.35% which has it so that even if 100 people visit your website only 2 people would end up calling or buying or etc. However, within the top 25% conversion rates sit at 5.31% or higher. Ideally, you’d want to break into the top 10% where conversion rates are averaging out at 11.45% or higher. You can see how there’s tons of room for improvement. Now you might think that its super difficult to reach the top 10% percent right? Well actually not really. People in the top 10% put a good deal of effort into testing landing page variations to find winners. They also optimize their website for the best user experience.
Let’s move onto the tips alright.
1. For you call to action button use a contrasting color.
They’re have been many case studies that show that a call to action button that is a color that contrasts with the website will increase conversion rates by up to 32.5%. This allows the button to pop out when a visitor visits your website.
2. Place your Call to Action button above the fold.
Unbound A/B tested this and it ended up increasing the number of click throughs by 41%.
3. Add a video if possible.
By adding a video you are able to humanize your brand to show that there’s a real person behind your brand. Another quick tip would be to not use stock images and start using your own images so visitors can relate to your brand or business.
4. Make sure you have a clear headline.
Having a clear headline was able to increase Movexa’s conversions by 89.97%.
5. Use testimonials
Testimonials give social proof and lets visitors know that you’re a trustworthy business.
6. Clearly state the benefits of your product or service.
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
7. Include subscriber or social-media follower counts.
This can also work as social proof to show that other people trust your business and so should your visitors.
8. Get your visitors excited
By using emotionally charged language you can get your visitors excited or eager to try your product or service.
9. Use less form fields.
Eliminate any unnecessary form fields. One company reduced their form fields from 11 to 4 and consequently increased their conversions by 160%.
10. Reduce distractions.
When creating a landing page, remove anything that could potentially distract your visitors, such as a navigation bar and other CTAs. Your landing page should be 100 percent about getting your visitors to take one, specific action.
Those are my 10 tips to increase conversion rates.