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    1 Reply Latest reply on May 31, 2017 12:14 PM by smalltofeds

    Keeping Up Appearances On Social Media

    moderator_lee Navigator

      Thanks to the prevalence of internet searches now, the image you project for your business on social media can be the first impression a customer or prospective customer receives. It's important to put a lot of thought into what this should be, and to remain consistent with this image and brand voice.


      Are you an easy-going, family business in a field that values close and personal friendliness? Would a warm, casual approach make your customers feel right at home when they log on?


      Or maybe you are in a more serious line of work and must convey competence with a neat and polished look?


      What are your thoughts on forming the company voice on networks such as Facebook and Twitter? Any of your own dos or don'ts to share? We always love to hear your input.



        • Re: Keeping Up Appearances On Social Media
          smalltofeds Wayfarer

          Personal, professional and business branding is occurring regularly, whether or not we are aware of it.

          From our web site presence to our postings on the sites of others, from our credit ratings to our cell phone records and application navigation, we are tracking others and being tracked ourselves.

          Deciding to become active in social networking is really a matter of managing personal, professional and business images/brands or having them manage us.



          Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.

          Contacts are the engines that power the wheel.


          Content is the fuel that feeds the social networking contacts and powers the wheel.


          As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).


          Limiting factors are the quality of the core content and knowledge/persistence in networking.




          Blog, post and contribute to Q&A features on several sites:

          1. It allows insight in solving the difficulties of others; always a satisfying achievement, dovetailing with professional endeavors and creating a positive image.

          2. The manner in which a response is worded conveys values, expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on a reference to others; all healthy forms of communication.

          3. Ratings features allow evaluation of responses by a large peer group.

          4. With the growth of social networking international participation increasing dramatically, it provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.

          5. The historical record of questions and answers, posting content and feedback is searched regularly by a large, world-wide community and draws others to profiles and web sites long after the initial dialogue has occurred.



          Evaluate other net-workers for consistency. Value the participants who realize these are huge and open forums and who keep an open mind to input.

          Do not value narrow minded use of these features for exclusively personal or business gain, control freak attitudes, and those who delete replies or answers because they disagree with the responses they are getting or are not getting what they perceive to be desirable results.


          THE END PRODUCT:

          A brand, an image and valued content, carefully cultivated,  exchanged and viewed regularly with others and communicated for success.


          Please see the below link for an example of how the above principles are applied.