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    7 Replies Latest reply on May 7, 2010 4:07 AM by caps2010

    Promotional Materials/Gifts

    designer Tracker
      Hello. I was wondering what seems to be the "hottest" and most cost-effective promotional materials being ordered by business owners today, to give out to customers? It can be a little overwhelming looking at some of the sites that offer so many products from calendars, tee-shirts, tote bags, key-chains, magnets, cups, pens, ball caps, seat cushions, etc. It's great to have such an abundant variety but is there anything that stands out in particular that people really enjoy receiving and it doesn't get thrown in the trash and it works to get people to your web site? Thank you!
        • Re: Promotional Materials/Gifts
          Iwrite Pioneer
          It really depends on who I am talking to. For big pitches, we present potential clients with a nice crystal cookie jar filled with brownies and blondies. The jar had our logo etched on it. It ties back to the name of my agency - brown and browner advertising.

          I am thinking about designing a really nice shirt. It would either be a really nice tee or a jersey like shirt with a small logo on it. I have a couple of shirts from vendor with a really cool name and logo that every time I wear it out folks ask me about. I want that type of response from my shirts.

          Over the years, I gotten so many items that it is hard to say which worked the best. Some of my favorites have been: a small pine tree from a recording company in Nashville, a message in a bottle, the shirts I mentioned, and various bags and totes. I tend to like things that are not waking billboards. I don't like having a name or logo plastered across the front or back of a shirt. I think keeping it tasteful is important for me.

          I think you have to match the gift to your personality. The tree was a really great gift. I kept it for two years on my desk before planting it in the yard. I think you shoot for unique, something that folks will remember you in a favorable light.
          1 of 1 people found this helpful
          • Re: Promotional Materials/Gifts
            Lighthouse24 Ranger

            In addition to the above, it also helps to think about what you why you're giving something away in the first place. There are at least three reasons:

            (1) For mass marketing or to create "walking billboards." One important factor here is that the promotional item be affordable (because you have to buy a lot), yet consistent with your image -- which might be a special challenge for an upscale business like a jewelry store. One idea might be to link the giveaway with your logo to an event that you co-sponsor (like a tee-shirt that every participant receives at a charity or recreational event, and will proudly wear to show their affiliation with the event -- thereby displaying your name, as well).

            (2) To keep your name in front of current or potential customers. In this case, you certainly don't want the recipients throwing the item away or giving it to the kids. You most likely want it to stay in the place they'll make a buying decision. We try to choose something people will want or need in that setting. For example, for clients in modern office buildings, we had some neat little clips imprinted with our logo and web address that will hold up a fairly heavy picture, yet slip into fabric walls with pins and leave no mark or damage whatsoever. For production plants and refineries, we had headwraps (aka "skulls," doo-rags) made up because people often like wearing those under hard hats (at one site, employees walked about half a mile in a blizzard to get to a presentation when I was giving those away). That leads to another reason to give things away . . .

            (3) To draw a crowd. For a trade show, convention, or workforce presentation the very best thing you can give away is something that makes everyone else there ask the recipients, "Hey, where'd you get that?" When all the people you hope to draw to see your booth or hear your message are actually actively trying to find you (even if it's just to get what you're giving away), you have that many more chances to connect face-to-face with a potential customer.

            Hope that helps.

            P.S. Did you recently purchase the business mentioned in your profile, or did you participate in this community previously under a different user name? I see you joined just a few days ago, but the store sounds familiar for some reason.
            1 of 1 people found this helpful
            • Re: Promotional Materials/Gifts
              designer Tracker
              Gosh! There are some really great ideas here that are making me think "out of the box" a bit! I like the idea of a small tree, or sending seeds in a packet (going green) and being creative. I think there is a technique to giving out useful things that are not too gaudy and scream someone's company logo all over them. People always want to feel like "what's in it for me"? It seems tee-shirts that are done well are still very much appreciated. They may cost a bit more but if people will hold on to them and wear out in public then I think they do pay off in the long run. I think Bill Rancic had a great idea when he was first starting out. He sent guys boxes to promote "Cigar's Around The World" and that was different because unlike a postcard or piece of paper, people stopped in their tracks and were bewildered about why this package was arriving. It got their attention. Thanks so much!
                • Re: Promotional Materials/Gifts
                  WWS_Creative Newbie

                  There really are some excellent, highly creative ideas out there for sure! One thing to keep in mind, as I have seen this mistake before, is to make sure your name and/or logo is prominent on whatever item you are giving the prospect. I received a very creative marketing piece once, it was a clean white box that opened up to reveal a small glass bowl with a little package of soil. The message was obviously how to make my company grow. Problem was the company logo was very small and placed at the bottom right corner of the inside of the box. I have used this example with many clients before, and still to this day I cannot remember the name of the company who sent me the box.

                  Sometimes companies will get so caught up in the unique, out-of-the-box gift that they forget to make sure that their company name and message are the lasting impression. You hit the jackpot when someone says "Hey, look what So and So Company sent me," but it's a strikeout when someone says "I got this really cool gift...don't remember who it was from but wow was it cool!".

                  Let me know if you want to discuss any ideas further, I'd love to hear some of your ideas!

                  Worldwide Solutions
                • Re: Promotional Materials/Gifts
                  Spunkybear Adventurer
                  The key would be what you do and who you are trying to target with whatever you pick, and last but not least your budget.

                  My partner and I have something we make that could be used for a promotional item, fundraiser, gift, etc. We do custom throws, and our sizes can vary, but we do have a "stadium" throw that we make that we can personalize with a name and or logo. A lot of folks use them at football games to keep warm, or they use them to sit on for a picnic. We can also do other custom items in different sizes, etc. and incorporate your business colors. The also make great fundraiser for youth groups, teams, and non-profits.

                  But again it goes back to target and budget.

                  Good luck on whatever you chose!
                  • Re: Promotional Materials/Gifts
                    BillWilliams Newbie

                    Always use great images that represent your product. Uses simple and
                    easy to understand language. Avoid using jargon and technical stuff.
                    used testimonials from happy customers, and always provide contact
                    details and instructions on how people can buy from you.

                    When you
                    present promotional material to you all potential clients they might be
                    tempted to take it with them and "think about it". Make sure that this
                    is not an option for your clients by expressing that the promotional
                    material is for use in store only, and the next potential customer may
                    be needing this information to make an informed decision about the
                    product that you are currently looking at right now.


                    Techstore are specialists in a range of Business promotional items.
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                      caps2010 Newbie

                      It the first important to provide a better shopping experience, So a website need to classify it goos clear...