Whatever form you choose for your marketing collateral should convey your company’s advertising message. This message can be directed toward customers or business partners. Collateral uses can include mailers, newsletters, catalogs and web pages. When planning your collateral, ask yourself these questions:
· Will this collateral be a B2B venture?
· What message do you want to send?
· Which media platform will best serve your collateral?
When creating your collateral, expect that your target audience will be focused on other tasks. Your information should be eye catching, short and to the point. Be up front about your product or service and then share your call to action. What are your thoughts? ~Moderator Mel
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