With the start of another new year this is the time to plan 2017's strategies and budgets for marketing and advertising.
Advertising campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on a trends and ideas they think will be appealing to consumers in the near future.
However with millions of data points coming from social media, it’s unwise not to take advantage of an opportunity to plan, execute and measure campaigns based on actionable social media data.
Remember that tracking performance of advertising dollars will help make next years strategy and budget more productive.
This is a great and timely reminder! Thanks for posting. The end of the year is the perfect time to reevaluate everything from your social media direction to packaging and delivery of materials and customer service options.
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