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    1 Reply Latest reply on Dec 25, 2016 3:51 PM by moderator_lisa

    Planning and Measuring Advertising Campaigns in 2017

    Albert Sandar Scout

      With the start of another new year this is the time to plan 2017's strategies and budgets for marketing and advertising.


      Advertising campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on a trends and ideas they think will be appealing to consumers in the near future.


      However with millions of data points coming from social media, it’s unwise not to take advantage of an opportunity to plan, execute and measure campaigns based on actionable social media data.


      Remember that tracking performance of advertising dollars will help make next years strategy and budget more productive.