As solo business owners, our websites need to help us stand out from the crowd
in a market that's often saturated.
Suggestion. Illustrate your uniqueness by sharing stories.
Rather than say, "I'm an amazing accountant," tell a story about how you went the extra mile for a client.
As an accountant, you might share a story of helping a client who showed up,
embarrassed, with a shoebox of receipts and a handful of warning notices from the tax collectors.
With some coaching, the accountant helps this client develop a customized record-keeping system
that's painless and accurate...and finds he's actually due for a refund.
(Well not always with the refund)
But you get the idea. LUCKIEST
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