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    0 Replies Latest reply on Sep 7, 2016 7:06 PM by LUCKIEST

    Standing Out From The Crowd

    LUCKIEST Guide

      As solo business owners, our websites need to help us stand out from the crowd

      in a market that's often saturated.

      Suggestion.  Illustrate your uniqueness by sharing stories.

      Rather than say, "I'm an amazing accountant," tell a story about how you went the extra mile for a client.

      As an accountant, you might share a story of helping a client who showed up,

      embarrassed, with a shoebox of receipts and a handful of warning notices from the tax collectors.

      With some coaching, the accountant helps this client develop a customized record-keeping system

      that's painless and accurate...and finds he's actually due for a refund.

      (Well not always with the refund)

      But you get the idea. LUCKIEST