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    0 Replies Latest reply on Aug 29, 2016 8:29 AM by moderator_mel

    How does “age” affect the way people pay for products and services?

    moderator_mel Tracker

      A great way to gain a better understanding of who your customers really are is to determine their age. There are several age groups to consider, here are a few of them:

      • Seniors enjoy paying by check or using big name credit cards.
      • Middle aged customers prefer to pay for their purchases using credit cards.
      • Generation Y (people born in the 1980s and 1990s) tend to pay with cash.
      • Millennials like to use the latest technologies or prepaid credit cards when paying.

      How would understanding these customer demographics help your sales? Which of these age groups make up the biggest part of your customer base? ~Moderator Mel