These days consumers have a variety of tools to help with everything from keeping up with breaking news, to researching products, ordering goods and services, and connecting with like-minded people in their area, right at their fingertips. Even companies that may not benefit from an app created to perform a specific task have gotten into the game - literally. A quick look through your favorite application retailer might reveal several little games or gadgets developed to engage fans of everything from tv shows to lip balm.
Does your company use smartphone apps to help promote your business? We'd love to hear your stories about development, associated costs, and any successes or setbacks along the way.
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