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    3 Replies Latest reply on May 31, 2016 2:09 AM by Sameera Khan

    Email Marketing has a number of advantages

    stanleyrene1234 Newbie

      Email Marketing has become one of the most popular forms of Internet advertising. This is because there are many different advantages to email marketing.

       

      Email Marketing has a number of advantages over other types of online and offline marketing. Perhaps one of the most significtivas prerogatives is the ability to reach a global audience with minimal effort. It is certainly possible to locate certain audience with other types of traditional ads such as television, radio and print media, but these ads are not as effective to locate potential customers who may have around the world. The costs associated with this type of marketing are minimal. Hopefully, you already have a list of mail recipients who will be interested in their products and services, thus there is no cost associated with a list of addresses. Additionally, the cost to send emails is minimal and can be considered part of regular operating costs. All these factors make the Email Marketing and something of a very affordable cost.

       

      However, there is some cost involved in email marketing software. Mainly, it is the cost associated with writing the advertisements and creating any graphics that accompany the email advertisements. This will require hiring a writer to write the sales letter advertisement and a designer to create and carry out the graphics. The cost of these services will vary widely, but generally you will pay more for writers and designers with more experience. This is because it is expected that these writers and designers to produce higher quality work than those with less experience could produce. The most important thing to consider in your email factor is the distribution list. This list should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in obtaining more information.

       

      The content of the emails should also be carefully considered. They should highlight the products and services, and certainly supply; but must do so without the recipient is seen as obliged to make a purchase. A writer with enough experience to write such letters should be able to help and provide a deep and accurate copy which also entices the reader to find out more about your products and services. Finally, your emails should provide the readers with a call to action. This should be a demonstration to urge the reader to take a specific action such as making a purchase or researching a product, but without feeling pressured.

        • Re: Email Marketing has a number of advantages
          LUCKIEST Guide

          Great post and welcome to the Community Stanley.

          Share some additional info about yourself.

          Email marketing can also lead to passive income.

          You work once and get paid multiple times.

           

          Keep the posts coming, LUCKIEST

          • Re: Email Marketing has a number of advantages
            moderator_lisa Pioneer

            Very good suggestions in your post, Stanley. Thanks for sharing. Do you have any suggestions on how often (or how rarely) to send emails to such a list so as not to end up looking over eager or spammy? More than once I've ended up with joiner's remorse because clicking the "Keep me in the loop for new products and programs" link resulted in way too much junk in my inbox. Not to mention the new junk flow created because one of those people sold my email address to someone else.

             

            Welcome to the community! To help us get to know you a little better, why not head over to Introduce Yourself and tell us a little about yourself and your business? I look forward to reading more of your posts.

             

            --Lisa

            • Re: Email Marketing has a number of advantages
              Sameera Khan Navigator

              Thanks for sharing this write up about email marketing. This can be a very effective process if businesses are having huge email database. This can be a goldmine if  planned and executed well. Especially for eCommerce websites where email marketing plays a crucial role and is very helpful in gaining new audience and turning existing customers into millennial customers.