Rebecca, Thanks for sharing your thoughts on marketing plan for the company. With changing online trends, it is necessary to keep a check on business marketing plan and make necessary changes in your marketing plan after some intervals of time.
To plan and execute a successful strategy, one can check regularly on analytics or stats of business website where you can easily get list of your well performing content or any other data. Based on those reports, you can create buyer personas and then move forward with your marketing plan.
Does the community accept articles to be posted or can you tell me how to contribute content similar to articles written by Touchpoint?
Hi Kevin! Thanks for your interest in posting original content to the community. We currently only have a few approved providers who can submit content as “Articles”, such as Inc, Aetna, Touchpoint, and Steve Strauss. We may be expanding the list of “Article” providers in the future, but currently the best way to share your content is to post it as a new Discussion. Also, of course, please share your story with the community.
When is the last time you reviewed your company marketing plan? Was it last month, last year, never?? It's important to continue to review and adjust your marketing plan on a regular basis to make sure that you are achieving your goals.
Our experts at Touchpoint have put together an excellent article with some great tips on getting the most out of your marketing plan. In case you missed it, you can read the full article at Fine Tuning Your Marketing Plan.
Do you have any additional suggestions that have found while you review your marketing plans? What has worked for you, and what hasn't worked so well? Please feel free to share!