The short answer: Yes.
The long answer: Ask big time web-masters what their largest source of traffic is, and most will answer “Google Search.” That’s because everyone uses Google to find things on the web, including your website, and your competitor’s.
There is no marketing tactic or magical slight of hand that can produce the consistent, high return on investment, and compounding results that SEO can. None. Sure you might see a nice chunk of your traffic coming from sources like social media or paid advertisement, but none can serve as a foundation for your traffic and your business.
Think about it this way: A search engine is the map of the internet. Your website is a dot on the map. Some dots are bigger, brighter, others aren’t. Wouldn’t you want your dot to be as big and bright as it could be?
You don’t need to hire an agency for your SEO needs, just like how you don’t need to hire a development team or design team. It’s definitely possible to do it yourself, but we’d be lying if we said it wasn’t challenging. SEO is a pretty complex field where the difficulty lies somewhere between brain surgery and being a gourmet chef.
That said, we're big advocates of knowing how to do it yourself (at least the basics) before delegating the task to someone else. Before you do decide to hire a SEO agency, take the steps to get familiar with the topic so you’re not lost or taken advantage of when you do.
Here's two great guides to start:
Hope that helps!
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Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.