Hi csinks, great question! There are a lot of benefits to be derived from social coupons, including the exposure they offer to local customers, their ability to boost business activity to cover slow periods, and their guaranteed measurable results are all great things for any new or growing small business. However, these benefits must be carefully weighed against the potential pitfalls any social coupon program entails. Our experts on the SBC Team have put together two articles that you will find extremely helpful in making your decision, Are “Social Coupons” right for your small business? – Part 1, Are “Social Coupons” right for your small business? – Part 2.
These articles should give you a good idea of the pros and cons of using offerings like GroupOn. If you could let us know more about your particular business, our members will also chime in shortly to share their personal experiences with you as well.
Please let us know if you decide to use GroupOn, we'd be interested in knowing the results!
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