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    0 Replies Latest reply on Aug 5, 2015 8:12 AM by LUCKIEST

    Lead Magnets

    LUCKIEST Guide

      When it comes to landing pages for lead magnets, the copywriter is the quarterback and the designer is the offensive lineman.

      The copywriter directs the flow of play and sends the ball to the end zone for scoring.

      The offensive lineman makes sure the quarterback gets through.

      So in a landing page, the designer will create a mood and feeling so the audience will be

      receptive to the message. BUT the message really drives the action.