Free is free is free! But great question! What's worth giving away in order to help your business?
Jim, you ask "what's worth giving away"
Anything and everything with your company name on it.
Go to a trade show and see all the free stuff venders give away.
One of my favorite true stories: About 20 years ago, I sponsored a little league
baseball team and all the children wore my shirts (with our name) all summer long.
Well that's one of the reasons my fourth grade baseball team was the K-Marts...
But you're right, everything and everything to get word out.
Sometimes the best things are FREE and come without a price tag.
We know that most people don't give away info just to be nice.
They want us to like what we see and maybe buy more.
Or they want to build a relationship that will lead to business.
What do you give away FREE??
Some offers are generous and we all love free.