Every company puts a lot of thought into naming their company and spend a lot of money branding that company.
When there are negative comments, many turn to web reputation management companies to solve this or repair any damage created by the negative content.
But what if the bizarre happens and you end up with the same name as a terrorist group. Bet you didn't think that would happen.
Here are some groups and companies that are experiencing just that problem.
Institute for Software Integrated Systems has a logo that spells it ISIS
Institute for Science and International Security Ironic, right?
Internet Shopping Is Safe offers accreditation for secure e-commerce
International Security Information Service More Irony. Cyberspace Security
Institute for the Secularisation of Islamic Society is perhaps the most ironic since it is a Muslim organization with completely opposing views to the terrorist group.
Okay, this is an extreme example of how your brand name, especially if it uses an acronym can suddenly find themselves in a bad situation.
My question for you is what recommendations would you give these organizations and companies do to repair any damage to their name due to this bizarre situation?
Or do you think it won't hurt them at all?
Running a small business is no small feat. That's why we've created a small business forum for expert insight, insider tips and the industry knowledge you need to see your small business grow.
Join our small community for expert insights, insider tips, and the industry knowledge you need to see your small business grow.Get Started Become A Member
Running a small business is no easy feat. That's why we've created a forum for small business ideas, insider tips and the industry knowledge you need to help your small business grow.
Now that you’re a member of the community, spice up your profile by adding photos, a custom avatar, information about your small busines, and much more.View Profile
Take part in the conversation and post your own question to the community.
Ways to Make Your Search More Accurate
Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.