Hi tony, welcome to our community! You've asked a very broad question here, and in order to better understand your marketing needs, can you tell us a bit more about your business? For example, do you provide a product, or a service? Are you a brick and mortar business, or online only? Once we know these specifics our community can help guide you in the right direction. In the meantime, you may be interested in reading an article by one of our experts, Steve Strauss. He discussed the Five Top Advertising Mistakes to avoid at: Top Five Advertising Mistakes to Avoid.
We look forward to hearing back from you soon!
Social media is always a must. I utilize other medias to promote within the scope of my own business.
In my mind, it's all about SEO (search engine optimization). If Google allows customers to find you organically, you will have FREE ADVERTISING for as long as you stay relevant in Google search results.
In past ventures, I have done newspapers and mailers. The cost is high, and the response rate is low, so unless you have big budget, it will be painful to run a continuous campaign.
In my current venture, all my clients find me through Google, and it doesn't cost me a dime!
You've received some great advice so far, Tony! Milleisen makes a great point regarding SEO, which can be a great (and FREE) marketing tool for your business if done correctly. We have a couple of great articles that our experts have written that explain SEO and how to use it to your advantage. Our Touchpoint team discusses it in Web Expert Q & A: How to Optimize Your Online Presence, and Steve Strauss also mentions it in the article 8 Ways to Market on a Shoestring. While SEO may take a bit of practice and trial and error to perfect, it costs you nothing but your time to give it a try.
Please let us know what you've decided to try!
There seems like hundreds of advertising vehicles to choose from
There are newspapers, radio, magazines, website, post card or other mailings, television and others to choose from.
What is the best decider (projected income, product type, selling area, etc.) in general to go with any of them?