The story behind MORE by Morello begins in 2007 when our founder, Hendra Niel Sinaga, found it difficult to find men’s style and he also did not fancy spending much time in retail stores. Then he find himself much easier way to shop through online e-commerce. Apparently the same concerns also came from family and friends, both men and women. Realizing the condition in Indonesia where it is still lack of facilities to access foreign premium brands while the demand keeps on increasing through times, Hendra then build More by Morello to cater this uncovered needs in Indonesia.
Herschel Supply Co. was started in the 2009 with the goal of bringing well-designed, quality built product to market. Inspiration is drawn from vintage mountaineering, world travel, and fashion. Herschel reinvents these products with modern shapes, fits and feels, with fine regard for detail. Their product endeavors to compliment the consumer's passion for individuality and personal style in a new way. Herschel is about our past, present and future.
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