We’re going to go out on a limb and assume that you never thought incentive programs and rewards could be associated with healthcare, aside from the pharmaceutical aspect we wrote about several months ago. But they are. The medical profession thrives when rewards are placed in smart places. You can’t just slap rewards on patients discharged, it’s not fair and some would get discharged that weren’t ready. And you can’t just slap rewards on the amount of cancers cured either, because that’s unrealistic.
What you can do is incentivize the scheduling aspect of Doctors, Nurses, and other healthcare workers.
Much like gas stations and Waffle Houses, hospitals are open 24/7, 365 days a year. Emergencies can’t wait and the necessary hospital staff simply don’t get holidays. But there are many Doctors and Nurses who take their vacations around holidays (who doesn’t?) and that leaves the hospitals with a skeleton crew that can barely handle the large amounts of damage the public does to their own health during those times of year.
The list just goes on. Hospitals become heavily overburdened during the holidays – it’s just a plain and simple fact. So what can they do to try and alleviate some of the load on their attending nurses and doctors? They provide incentives to their staff to help make them want to work unwanted schedules by offering reward points (which are the currency for online reward programs) for working shifts that no one else seems to want. That means they have the choice of either taking some vacation time to spend with family, or if they’re not doing that and can work, they get paid and get incentive reward points on top of their standard pay. It’s smart, it motivates and it works.
Here at Loyaltyworks we’ve been creating these types of programs, and health and wellness programs for over 35 years. We live to incent desired behaviors, and we thrive on helping companies and organizations fulfill their objectives.
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