Steve Strauss has a two-part discussion: Get your business funded (Part 1 of 2) and Part 1 is up and ready for reading and discussion. He shares 4 things "that lenders and investors look at when deciding whether or not to help fund a business".
Whether or not you are searching for funding at the moment, this list is a valuable one and should be read and considered - if not now, then sometime in the future I would suggest saving it.
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