Additional info: RE Pull Questions
Your Pull Questions should NOT be on every page.
If you have statements instead of questions, you may be sending a different message.
Questions invite engagement, statements can be seen as assumptions.
Great advice, thanks for posting.
Do your Pull Questions really pull??
There has been little direction for writing STRONG pull questions.
Your pull questions have to do a lot of work:
Appeal to emotions
Communicate your uniqueness to first time visitors
Reach your readers directly so they see themselves reflected in your words.
That is just scratching the surface.
Any additional info or comments from the Community??