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    0 Replies Latest reply on Jul 14, 2014 1:42 PM by LUCKIEST

    The Blue Porsche Factor

    LUCKIEST Guide

      The Wall Street Journal featured a story about Corporate Parking Lots.

      That should have been a dull subject.

       

      Then they opened with Dave, who earned the right to park his midnight blue Porsche 911

      right next to the entrance. He was number ONE in sales.

       

      What made it come alive?? Dave, Porsche, blue sales.

      That is what you need to do with marketing.

       

      Add the "blue car factor" to your message.