This may seem like a strange topic for social media, but more and more companies are getting into gamification, creating games to increase customer loyalty to their brands. But, studies show that there is such a thing as online gaming addiction and that certain people are predisposed to becoming addicted to games.
Knowing how companies employ studies to find out how to make their marketing more effective, will some companies find ways to take advantage of that? Is that similar to subliminal advertising or even worse? And if so, is it ethical for companies to do do it, knowing that some people will become addicted?
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